Log Sheet

21/9/16	I began to research techniques that were used in music videos and specifically music videos in the pop genre.
23/9/16	I completed Prezi's on my research on Pop and Music Videos. I also began my blog
5/10/16	I created a survey before we both handed them out to collect research
12/10/16	I began to research possible song choices in different genre’s
19/10/16	All the surveys had now been returned so I analysed the data by creating pie charts, finding that Pop was the most popular genre, therefore proving that our pop song would suit our target audience which we aimed to be teenagers.
23/10/16	We decided on the song On & On by Cartoon ft. Daniel Levi
2/11/16	Elisha completed location documents and risk assessments whilst I started the storyboard
4/11/16	I finished the storyboard & filmed some test shots
5/11/16	I filmed fireworks for the Music Video
11/11/16	I filmed time-lapse for the Music Video
16/11/16	We completed all paperwork documents
18/11/16	I began to edit the clips to choose the best aspects
25/11/16	We researched for the Digi Pack and Magazine cover
30/11/16	Elisha filmed shots of the boy for Music Video. I started Prezi’s for the ancillary tasks.
2/12/16	I created Prezi’s to show our ancillary task research.
9/12/16	I filmed some more shots for the Music Video including car scenes, and woodland.
14/12/16	I posted all the work I had done to this point on to my blog.
4/1/17	I created the digipak & edited the music video, Elisha finished her Prezi’s
6/1/17	We continued Prezi research
11/1/17	I did the digipak again using photoshop and pic monkey and completed the magazine cover using the same software.
13/1/17	I redrafted the digipak to a completely new design and created the final edition on photoshop.
18/1/17	I completed the final parts of the ancillary task, Elisha filmed hand holding scene which we did not use as it didn't work which led to the use of stock footage for this part that I edited with filters and slow motion.
21/1/17	I completed the remaining filming of the music video including the motorway and sparklers, Elisha finished all research.
1/2/17	I finished the editing of the music video.
3/2/17	I began Evaluation questions 1, 2 & 4 and Elisha started number 3 by analysing the information I had found in the survey.
8/2/17	We continued to evaluate
10/2/17	We finished the evaluation questions

Evaluation Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

(Powerpoint Screenshots)

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

In Video Format

In Essay Format 

Music Video 

Music videos include long shots, mid shots and close ups to show the locations, artist and emotions. Our production uses all these with long shots showing the highways, scenic forests and sky, whilst mid-shots and close-ups show both characters and their emotions of the girl being happy shown by the smiling and the boy kicking the fence and looking sad showing has anger and unhappiness.
However, due to our production using scenic shots not the artist himself, it goes against the convention of many pop music videos, whilst we didn't use close ups which reflect the lyrics by showing them singing the song and portraying the artists emotion.

Furthermore, in the pop/dance genre, music videos are stereotypically quick paced with fast cuts to portray the tempo of the music, our music video has a slower verse and faster chorus, therefore, we conformed to this in parts but as the song got slower at the start and end I adapted the clips to being slower whilst the chorus I used quick, bright fireworks which flow with the fast tempo. The movement of the camera also usually tracks the artist with pans, cranes or tilt shots, however, most of our filming was still as we wanted time lapses which show the moving of time compared to the rest filmed in a 'home video' style as the girl is following her own journey after moving on. This shows the Todorov theory of  narrative where there is a disturbance and realisation however we don't use an equilibrium at the beginning and end. However, the shots of the boys are of him being filmed to show the contrast and all of his actions. In the production, we matched the style of other music videos by using jump cuts allowing a sudden change in scene.

The Mise - En - Scene in our music video uses a lot of scenery which can be conventional in some music video's however also goes against conventions as many music videos include the artist in all of the scenic locations or typical places such as beaches, bedrooms and cities which we did not use. Our music video uses more nature in our scenic shots because it sets the scene, whilst it is not a technique often used except in our genre. However, our production does use the convention of using a car scene which appears in many music videos.

For lighting, we decided to keep it bright making the production upbeat but in contrast, I added a filter to the boy's scenes making them appear duller and emphasising his emotion in being upset. The production matches the conventions of a pop/dance video in this sense as they are usually colourful for the carefree, cheerful parts and black & white or filtered for the heartbroken, depressed parts showing the boy as colours set the mood. For prop's we tried to make them modern and up to date that would attract the target audience of teenagers and young adults but also in usual music videos the celebrities put an influence on to the audience so it matches the conventions of the characters being on trend and relatable. Costumes also regularly change however this was not a noticeable feature in our production as much of the video focuses on the scenery.

Our production also matches the convention of following a stereotypical storyline of love, heartbreak and relationships.

Ancillary 
Digipak

When I created the ancillary tasks I tried to conform to many conventions that suited our genre.

The Digipak is designed to market the CD towards the target market. The audience will also use this to give them an idea if they will enjoy this genre of music as it usually connects to the artist/ topic of the music and gives an idea of the type of song e.g. happy / sad and a brand for the artist. Therefore I designed the digipak to portray this we used bright bold colours to show happiness whilst the spiral relates to the music itself appearing to move in an onwards motion as described by the song title. Using geometric shapes along with his block colours are conform to the conventions of a pop and dance song where many artists such as Clean Bandit and Calvin Harris opt to include these instead of images of themselves as this minimalistic design appears to be on trend. As Cartoon is not the vocals on the album it also conforms to not using the artist as the focus. Including the title and artists name this is a regular feature on a CD front cover. I also decided to keep the cover gender neutral so that it would widen our target audience as the song is not gender specific.

The back cover matches all conventions of a usual digipak with a simple background keeping all focus on the artists name at the top and then the songs centred in a list. There is also a barcode in the bottom right corner and the record label however we could not include any further legalities or writing as the song is non copyright so has less available about it. The night sky in the background also keeps the whole album design flowing throughout. The spine picks out the most prominent colour of the front cover with the font we chose for the artist and again simplistic keeping all focus on the song name which is clear.

Previous Attempts

I also designed two previous attempts of the digipak but I decided these did not conform to enough conventions whilst also looking unpolished and unprofessional. Both included links to our music video but did not conform to the usual CD covers. On the firework cover it appeared to busy whilst the jump did not give the correct effect of being joyful and looked more awkward. The font also did not seem as professional so we decided to use a different font in the finished product that could then be used throughout other products as part of the brand becoming a recognisable font for the audience.
On the second cover featuring the boy, we attempted to conform to a stereotypical CD cover featuring the artist which usually creates a sexualisation and appeal to the audience whilst the face again adds to the brand making the artist relatable however this image didn't portray this and the album looked unwelcoming from the dull colours whilst the font again did not look right.

 Magazine

We researched magazine covers so ours matched the conventions such as the artist being the focus of the front as this adds an appeal to the audience and by the boy looking straight at the camera it creates a more personal feel making the artist more relatable and adds a face for the brand that is developed throughout marketing. The photo of the boy also conforms to conventions as it is a mid shot which is often used by magazines however he is not sexualised which goes against many magazine covers where men may appear topless. We also decided to create the magazine using the house style therefore this cover conforms to the conventions of Billboard magazine whilst other music magazine vary in some not including side articles however this seemed important to include in ours as it shows how the audience's attention can be grabbed in other aspects such as the word 'win' whilst the bright colours stand out and catch the readers eye. As the second biggest font we included the artists name and a intriguing tagline that would make the reader more inclined to pick up. We also used Billboard as it conforms to the idea that the brand must be well known and memorable helped by the fact it is one word. We also included a barcode and information which appear on every magazine and a minor detail that makes the cover look more authentic.

Shot List

PRODUCTION NAME: On & On Music Video                              DATES: 21/9/16 – 15/2/17

Shot no.	Scene no.	Camera shot /movement	Description of action
1	1	Close Up, Slow Motion	Hands holding then moving apart to show separation of the couple
2	2	Crab Shot	Tyre moving, showing the reversing of the car.
3	3	Establishing, Long Shot. Weather Shot. Timelapse	Time lapse of the sky, trees on the horizon
4	4	Medium Close Shot	Girl in the Car
5	5	Close up	Hand on Steering wheel
6	6	Long Shot. Weather Shot	Dull sky to show pathetic fallacy of the boy being upset in comparison to the girl being happy
7	7	Mid Shot	Boy on the swing – filtered
8	7	Mid Shot	Boy on the swing with his head in his hands – filtered
9	7	Mid Shot	Boy on the swing – filtered
10	7	Mid Shot	Boy on the swing with his head in his hands – filtered
11	8	Medium Close Up	Girl in the car
12	9	Mid Shot – increased in speed	Ferris Wheel
13	10	Tracking Shot	Bushes
14	11	Long Shot – increased in speed	Highway
15	12	Long Shot. Weather Shot. Timelapse	Sky with trees on the horizon
16	13	Point of View – increased in speed	The car travelling along the road
17	14	Tracking Shot	Bushes
18	15	Long Shot – increased in speed	Highway
19	16	Standard Shot	Fireworks
20	16	Standard Shot – slow motion	Fireworks
21	16	Standard Shot – slow motion	Fireworks
22	17	Close up	Sparkler
23	17	Mid Shot	Girl with sparklers
24	18	Standard Shot – slow motion	Fireworks
25	19	Mid Shot	Girl with sparklers
26	20	Standard Shot – reverse	Fireworks
27	21	Mid Shot	Ferris Wheel
28	22	Medium Close up	Girl in the car
29	23	Long Shot. Weather Shot. Reverse	Dull Sky timelapse
30	24	Mid shot	Boy at fence filtered
31	24	Close Up	Boy kicks the fence - filtered
32	24	Mid shot	Boy at fence filtered
33	24	Medium Close Up	Boy kicks the fence again - filtered
34	25	Point of View	Car driving along the road
35	26	Medium Close Up	Girl in the car
36	27	Tracking Shot	Bushes (Wasteland)
37	28	Long Shot – Increased in speed	Highway
38	29	Long Shot. Weather Shot. Timelapse.	Sky, with trees on the horizon and sun through clouds
39	30	Medium Close Up	Girl in the car
40	31	Point of View – Increased in speed	Car going along the road
41	32	Tracking Shot	Bushes (Wasteland)
42	33	Longshot – Increased in speed	Highway
43	34	Standard Shot	Fireworks
44	34	Standard Shot	Fireworks
45	34	Standard Shot	Fireworks
46	35	Close Up	Sparklers
47	35	Mid Shot	Girl with sparklers
48	36	Standard Shot	Fireworks
49	37	Mid Shot	Girl with sparklers
50	38	Standard Shot	Fireworks
51	38	Standard Shot	Fireworks
52	39	Long Shot	Dull Sky Timelapse
53	39	Long Shot - Reverse	Dull Sky Timelapse
54	40	Mid Shot	Boy on Swing – filtered
55	40	Close Up	Boy on Swing - filtered
56	41	Mid Shot	Ferris Wheel
57	42	Long Shot	Highway
58	43	Long Shot. Weather Shot.	Sky timelapse with trees on the horizon
59	44	Medium Close Shot	Girl in the car
60	45	Tracking Shot	Bushes (wasteland)
61	46	Long Shot – increased in speed	Highway
62	47	Long Shot. Weather Shot.	Sky timelapse with trees on the horizon
63	48	Mid Shot	Ferris Wheel
64	48	Mid Shot - reversed	Ferris Wheel
65	49	Point of View	Car driving along the road
66	50	Tracking Shot	Bushes (wasteland)
67	51	Long Shot	Highway
68	52	Medium Close Up	Girl in the car
69	53	Long Shot – reversed	Highway
70	54	Crab Shot - reversed	Car coming to a stop
71	55	Standard Shot – slow motion	Fireworks